Un modelo microeconométrico para el análisis de integraciones empresariales: el caso del mercado de bebidas isotónicas
Abstract
This document presents an analysis of the effect of mergers on competition and prices, in the framework of a merger between two representative isotonic drinks producers. In particular, between Brand 3 and Brand 4. Given the descriptive analysis and the econometric excercise presented, it is possible to conclude that there is no evidence of a possible exploitative effect in the market as no price-increasing pressures were found as a result of the merger. This documents constitutes a relevant microeconometric tool to be used for the analysis of mergers in Colombia.
Keywords
integración empresarial; competencia; efecto explotativo; modelo logit.
Full Text:
PDF (Español)2019 © Universidad Alberto Hurtado - Facultad de Economía y Negocios.
Erasmo Escala 1835 - Santiago, Chile - Teléfono (56-2) 8897356.
Journal of Technology Management & Innovation | Observatorio Económico | Gestión y Tendencias