Un modelo microeconométrico para el análisis de integraciones empresariales: el caso del mercado de bebidas isotónicas

Authors

  • Dennis Sánchez Navarro Banco Interamericano de Desarrollo
  • Juan Pablo Herrera Saavedra Superintendencia de Industria y Comercio
  • Aura García Pabón Superintendencia de Industria y Comercio
  • Jacobo Campo Robledo Universidad Católica de Colombia Superintendencia de Industria y Comercio http://orcid.org/0000-0003-3057-6206

Keywords:

integración empresarial, competencia, efecto explotativo, modelo logit.

Abstract

This document presents an analysis of the effect of mergers on competition and prices, in the framework of a merger between two representative isotonic drinks producers. In particular, between Brand 3 and Brand 4. Given the descriptive analysis and the econometric excercise presented, it is possible to conclude that there is no evidence of a possible exploitative effect in the market as no price-increasing pressures were found as a result of the merger. This documents constitutes a relevant microeconometric tool to be used for the analysis of mergers in Colombia.

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Author Biographies

Juan Pablo Herrera Saavedra, Superintendencia de Industria y Comercio

Departamento de Estudios Económicos

Jacobo Campo Robledo, Universidad Católica de Colombia Superintendencia de Industria y Comercio

Economist, Magister in Economics

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Published

2019-07-19

How to Cite

Sánchez Navarro, D., Herrera Saavedra, J. P., García Pabón, A., & Campo Robledo, J. (2019). Un modelo microeconométrico para el análisis de integraciones empresariales: el caso del mercado de bebidas isotónicas. Economic Analysis Review, 34(1), 111–130. Retrieved from https://www.rae-ear.org/index.php/rae/article/view/528

Issue

Vol. 34 No. 1 (2019)

Section

Articles

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