Un modelo microeconométrico para el análisis de integraciones empresariales: el caso del mercado de bebidas isotónicas

Dennis Sánchez Navarro; Juan Pablo Herrera Saavedra; Aura García Pabón; Jacobo Campo Robledo

doi:10.4067/S0718-88702019000100111

Authors

Dennis Sánchez Navarro Banco Interamericano de Desarrollo
Juan Pablo Herrera Saavedra Superintendencia de Industria y Comercio
Aura García Pabón Superintendencia de Industria y Comercio
Jacobo Campo Robledo Superintendencia de Industria y Comercio http://orcid.org/0000-0003-3057-6206

DOI:

https://doi.org/10.4067/S0718-88702019000100111

Keywords:

Mergers, competition, exploitative effect, logit model

Abstract

This document presents an analysis of the effect of mergers on competition and prices, in the framework of a merger between two representative isotonic drinks producers in 2014-2015. In particular, between Brand 3 and Brand 4. Given the descriptive analysis and the econometric excercise presented, it is possible to conclude that there is no evidence of a possible exploitative effect in the market as no price-increasing pressures were found as a result of the merger. This documents constitutes a relevant microeconometric tool to be used for the analysis of mergers in Colombia.

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Author Biographies

Juan Pablo Herrera Saavedra, Superintendencia de Industria y Comercio

Departamento de Estudios Económicos

Jacobo Campo Robledo, Superintendencia de Industria y Comercio

Economist, Magister in Economics

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